You need traffic, and Google can give you traffic. There are two ways that Google can send traffic to your site: an expensive way and a free way. I’m going to show you how to make Google give you traffic for free.

You don’t want just any traffic, you want TARGETED traffic. For those not familiar with the terminology, targeted traffic refers to clicks to your website from people who are actually interested in the topic of your site. Your marketing will be much more effective if your clicks are targeted. Here is an example of targeted marketing. Imagine a salesman who is trying to sell dental chairs. He puts together a flyer describing the great benefits of his particular brand of chair, and he decides to give the flyers to people. Which group of people do you think will respond better to his flyer - a group women at a scrapbooking convention, or a group of dentists at an American Dental Association meeting? It’s a no brainer! But better yet, what if he went to a seminar called, “How To Start Your First Dental Practice From Scratch.” These guys are already in the mindset to buy dental chairs. That’s targeted traffic.

When I started my first online business, I went straight to Google Adwords. This is one of the fastest ways to get targeted traffic. Basically, you pay Google to have your ad appear on the right side of the browser. You do this by bidding on keywords. When someone types your keywords into Google, the ad appears. Just go to Google and type anything into the search box. If you look on the right side of the screen, you will see little three-line ads. You probably didn’t even know these were ads. Not only are they ads, but people are paying every time you click on those ads. This is the perfect kind of targeted traffic because people are actually searching for your topic.

So when I started my first Adwords campaign, slowly but surely I developed a targeted marketing campaign that was sending 40 to 50 visitors to my site. These people were ready to buy what I was selling. And they did; but at what a price! I was spending $80 per day in advertising. Way too much! I was only making about $100 in sales per day, so after subtracting advertising costs, my net income was only $20 per day. If I could only get traffic without paying for it, my yearly income would increase from $7,300.00 per year ($20/day x 365 days) to $36,500 per year ($100/day x 365 days). You’re probably wondering how you get free targeted traffic - I’m going to tell you in the next few paragraphs.

When I realized how much I was spending on advertising, I started to research methods of getting free targeted traffic; often referred to as search engine optimization (SEO) techniques. If your site appears on the first page of results for a Google search, then you get free traffic. Not only that, it is targeted traffic because someone has just typed in the phrase or keyword related to your site. So how do you get on the first page? In order to understand this, you need to know a little about how Google ranks their pages. It all comes down to one principle: Google wants to provide high quality search results, so they want to rank relevant links higher than irrelevant links. One of their methods of determining relevancy is to count how many other websites are linked to your site. These are called “back links.” The assumption is that, the more links to your site, the more relevant your site must be.

Armed with this knowledge, I went out and bought some links. You may not know this, but there are actually companies that will allow you to buy a link on their web pages. I bought one link for $20 per month, another for $75 per month. It was much cheaper than Adwords, but it didn’t get me ranked any higher, and it didn’t get me much extra traffic. Two links was just not enough links to rank me higher on Google. What I needed was a way to get LOTS of back links. Then I heard about an intriguing idea: article marketing.

Article marketing is simple. You write an article, you put a link to your website at the bottom of the article (in the author information area). Then you post your article to an “article site.” That’s it. For every article that you post, you get a link to your site. And not only that, it’s a targeted link because the content of your article will be related to the content of your website. It is best to post to as many article sites as you can. Every time Google sees a new targeted link to your site, it will rank you a little higher. There are literally hundreds of article sites and they are all looking for fresh content. Post your article to as many as you can find. Presto! Now you have tons of back links. That is article marketing. It’s that simple. And it’s free.

At first, I manually posted to about seven article sites. This was fairly time consuming. I immediately notice a few extra hits to my site. But in order for article marketing to be cost effective to me, I needed a way to post to hundreds of article sites quickly and easily. Then I heard about article submission software. Basically, this software has a list of article sites in it and it guides you through the process of mass posting your article to multiple sites. So I posted the article to about 200 sites. Bam! Now my site is ranked #2 for a certain keyword combination. This is effective search engine optimization. This is article marketing.

That’s it. Now you know how to make Google work for you. You no longer have to work for Google by paying for Adwords. Plus you can contribute a helpful article to the internet and make tons of money doing it. Put article marketing to work for you today. Write an article, post it, make a link, and make more money!

Scott Fromherz owns and operates multiple websites. You can submit articles for free at Article Advocate

Source: High Quality Article Database - 365Articles.com

Wordpress is a wonderful blog program. It’s feature rich, widely supported, and FREE! You’ll also find hundreds of plugins for wordpress that will add rss feeds, polls, galleries, and more. Today I want to share with you one of the best plugins for wordpress that can make you money. It’s called Cashlinks Lite.

Cashlinks Lite is a plugin that will dynamically hyperlink any keyword or phrase to any url that you specify. All you have to do is write the article, do a review, or even use syndicated articles in your blog for content. Then Cashlinks Lite will insert the code to hyperlink keywords in the article automatically.

Before Cashlinks Lite, writing an article with links to your affiliates meant stopping every other sentence to insert the hyperlink code on the text. If you want to link to several different affiliates, it’s a major pain and can really stop your in your tracks. Even worse, it disrupts your thought process and could cause you to start all over.

How about all of the previous posts you have in your blog. Ever go back and edit them because you wanted to include links to new affiliates? If you have hundreds of posts, you wouldn’t even think about doing that. You’d probably pick two or three then get too tired or bored to do anymore. It’s a mundane task and very time consuming.

But wait! Isn’t that what computers are for? To do all the mundane repetitive things that we humans don’t feel like doing? Wouldn’t it be nice if your computer could go back and insert the hyperlink code for you on every keyword in every post, article, or page you ever wrote in Wordpress? Now thanks to Cashlinks Lite, it can. Whether you have one post or thousands, Cashlinks Lite will dynamically insert hyperlink code on every keyword or phrase you tell it to.

You probably see several links in this article already. I didn’t have to insert the hyperlinks manually or re-edit this post. All I did was write this article as I usually do for any post, and Cashlinks Lite does the rest. Those of us who blog on a daily basis, understand what a time save this really is! For those of us who have hundreds of pages in our blogs, it’s a miracle!

Every link you see in every post on every page of this blog was automatically created with Cashlinks Lite. I didn’t have to edit a single page. Anytime I want to change how a keyword links, I just go into the Wordpress control panel and update the url for that keyword once! Then Cashlinks Lite will replace every instance of that keyword with the new hyperlink automatically.

A powerful technique when using Cashlinks Lite is to link specific keywords to your own sites. Any search engine optimization expert will tell you that incoming links to your site will have more impact on how your site ranks than any other single technique. More importantly, when those links use “anchor text” for the keywords you are optimizing for, your site will rank higher for those keywords.

The best example of this is “click here”. If you search for “click here” in google, you’ll find in #1 position Adobe Reader. Of course Adobe is not optimizing their site for “click here”, but how many websites use the anchor text “click here” which links to the free Adobe Reader software? Probably millions!

This is where Cashlinks Lite can really improve your rankings to all your sites. By choosing the keywords you want to optimize your site for then telling Cashlinks Lite to hyperlink those keywords to your own sites. If you have hundreds of pages in your blogs, you now have hundreds of links using the keyword anchor text of your choice linking back to them!

Now here is the best part. Cashlinks Lite is FREE! My colleague Mike Ambrosio is just giving away Cashlinks Lite. Not only that, he is giving away over $614 worth of products to internet marketers like yourself. There are too many products to list here, but Cashlinks Lite is included. These are 100% free downloads. This promotion could end anytime, so you better get over there now and grab this stuff while you still can!

Grab These Products Now, including Cashlinks Lite - CLICK HERE!

When it comes to banner advertising, the same rules don’t apply to everyone. If you want to make your advertising work, it’s more than just having an attractive banner. For example, are you trying to develop awareness of your brand, attract prospective customers to your site, or actually make sales? Is banner advertising for you? Ask yourselves these questions before making any rash decisions.

Don’t lose sight of your objectives

If building awareness is your objective for banner advertising, then make sure that the series of campaigns you develop will follow this trend. Eventually, building awareness and brand will result in traffic to your site and perhaps even produce some sales, but don’t get the messages mixed up.

Look before you leap when it comes to planning real estate

Because banner advertising isn’t simply about having eye-catching designs, where you place your advertisements is crucial. Before you design your banners, evaluate the web sites you will be placing them on. Is there too much information on the page? Will your banner clash with the site’s own banners? Is the content competing with the content of your banner? Avoiding issues like these will set you on the path to success.

Tailor your banner advertising to your target audience

With the Internet, remember that the experience your audience has will vary. Therefore, design your banner to work with different browsers as well as with different connections like dial-up and broadband. Also, make sure you’ve researched your audience, so, for example, if your audience is made up of novices on the Internet, don’t use a Flash based banner.

Keep diligent watch over the performance of your banner

Keeping on top of how often your banner was served and the impact it has had to your web site traffic is key to present and future campaign plans. Make sure you are getting accurate results from the suppliers, because hits or clicks on your banner can sometimes suffer due to browser caching and proxy server caching. Caching simply means images and banners are stored locally so that users don’t have to call them from remote locations. Once you’ve analysed the data, make sure you use it effectively to make improvements or do more research.