Most people will lease hosting from a company, just because they find a great deal. They don’t even stop to think of the long term affects of the company’s policies. Believe it or not, your web host has a dramatic involvement in your search engine rank potential.

Most people will lease hosting from a company, just because they find a great deal. They don’t even stop to think of the long term affects of the company’s policies. Believe it or not, your web host has a dramatic involvement in your search engine rank potential.

Let’s say you have a website, and no matter what you do, you just cannot seem to get high search engine rankings. You have performed all of the proper SEO techniques, yet you hardly find your website in a search engine even just by typing in the URL, leave alone keywords. Have you ever stopped to think that your host may have some involvement in it? Well, it is quite possible that your host has you on a server that has had its IP address banned or Blacklisted.

When a hosting company is careless enough to allow its clients to use unethical tactics at search engine optimization, some search engines will ban, block, or blacklist that IP address. One of the most popular reasons that this may happen is the use of certain spam tactics. This may not always be clients fault. Some websites do get attacked by hackers that use that sites email forms for spam However, regardless of whether the hosting client was to blame, or an attacker, the IP is still banned and it may be rough road to recovery.

There are things that can be done to prevent such occurrences. Things like prohibiting some types of email forms, and setting limits on emails that are sent. Things like educating clients on proper techniques, or by providing education for them are good ways to help clients. A good hosting company can stay in touch with its clients through newsletters, and a good support system.

The responsibility lies on the hosting company, and the client. It is up to the hosting company to provide the means and standards, and it is up to the client to abide by them. Finding a good hosting company is a difficult task these days. There are many out there, but knowing which ones will serve you the best is the challenge. Before purchasing from a hosting company, try checking out their support forums. You can learn a lot from their client’s forum posts, as well as see how well the company responds to support requests. If the clients seem to be unhappy, or if there are many complaints, it might be an indication that you should look elsewhere.

Your website is probably intended to be a source of revenue, or just a place for fun and entertainment. In either case, wouldn’t it be nice if people could find it? Don’t hurt your chances of hitting it big in the search engines even before you start. Find a good hosting company, and you will at least have a fighting chance.

Demonstrating how search engines are actually a small businesses best friend on the Internet.

As a small business owner on the Internet, I started out like many others. I built a website, and then waiting for traffic to come flowing in. Much to my dismay, that never happened. Nobody came to my site, and that meant, nobody bought my product. The problem is that I didn’t do my homework before jumping into the Internet market.

The Internet is a constantly changing environment, and growing every day. My small little website was no match for the competition, and I had to do something to bring more traffic to my site.

I began looking at different marketing techniques. Things like buying ad space on larger websites that had more traffic. I also looked at such things as sponsorships, and even email campaigns. The results of my investigations into Internet marketing were just not in my favor. I was just a small business, and to place ads on large websites is very expensive. Sponsorships were also expensive, and email campaigns showed very little potential, as they are usually thought of as spam and discarded. I had to do something else, and it had to be something that a small business like mine could reasonably afford.

I discovered search engine optimization. It was a means of making changes to my website that would better suit the desires of large search engines. Since it is free for people to find a website in a search engine, and free for me to be there, this seemed to be my best alternative.

I began my research into search engine optimization (SEO), and discovered that I had much to learn. It was going to take some time for me to do everything that I needed to do, but it was certainly better than losing all that I had invested so far.

I started by adjusting my website to fit the known standards of most search engines, and then began a link campaign. I distributed hundreds of free links, as well as purchased a few for a fair price. I wrote articles and newsletters. I even joined SEO discussion forums, and participated in topics about search engine optimization. In the end, my efforts started to pay off. Traffic started to flow in, and I began to get a few sales.

All of this started to make me think. What if there was no such thing as a search engine? Could small businesses like mine even compete with large companies? For most of us, it would be entirely too expensive to even attempt. Big corporations would have far more money to use on advertising, and ?Internet real estate? would be far more expensive, as it would be the only real means of advertising. My conclusion is that search engines sort of level the playing field between small businesses and large companies. They give a small business the ability to have a chance at competing for traffic on the Internet.

Most of us start out with a dislike for search engines. We get discouraged because so many other websites rank higher than ours. However, there is a way for us to compete with those websites, and it means taking a little time in optimizing website content and links for search engines. With a lot of education, and some good SEO techniques, small businesses can compete, and they can bring in traffic.

Everyone is asking the ultimate question, how do I get to have a successful website in this highly competitive age? The answer is simple…

In order to learn how to do it properly, we need to take a look at others who are already doing it, and winning the never ending game of promotion.

Never ending is a bit of an understatement if you consider the vast opportunity you have presented to you through promoting your business online. Millions and millions of people log on every day, but what you don’t consider is that millions more have yet to log on for the very 1st time. If you’ve ever questioned the fact about whether or not there is an opportunity for yourself online, this small but powerful paragraph should end that doubt.

To make it big online, you have to think big. The internet is no different than real life… what you put forth, so shall you receive. There isn’t any greater statement than that.

So what does it really take to make it big?

Create something bigger than yourself! Bottom line. Creating something bigger could be accomplished in a few different ways. I know there are some of you who are thinking, I don’t have the money to create a massive website! Who ever said you’re “something big” has to be owned by you?

For instance Authors a.k.a Writers / a.k.a Bloggers / a.k.a Columnists are taking the internet by storm and for a good reason… This type of promotion REALLY works.
With the vast amount of websites out there that accept articles, you’re practically guaranteed to create a resourceful website of your own. You don’t need to be the best web designer in the world to figure out how to buy a domain name, create a blog or two (that is programmed by someone else) and link to your articles that way. You can even talk about your products and services within your blog, you have every right.

Go to http://www.blogger.com to create a blog.

That is the easiest way in. Let’s also take a look at why you should have a website and promote it through your knowledge, we can only do this by taking a look at other peoples success. In this next small section, I am going to randomly pick out a couple of authors that consistently write articles and measure out their “visible” level of success.

Halstatt Pires (www.marketingtitan.com): We consistently see this author write articles and submit them to us. Halstatt is a good writer who talks about a wide range of topics including web design & SEO.

If we take a look in Google/Yahoo/MSN to see how many times we can find “Halsatt Pires”, the numbers would look like this…

There are over 45,300 web pages listed within Google with the name “Halsatt Pires”.
There are over 18,500 pages listing in Yahoo
There are over 7,500 pages listed in MSN

Wouldn’t you like to have over 71,300 pages online with your name on them? I certainly would. Even if your articles get read a 10% of the time every day or every month for that matter, it would mean on average over 6,200 people could possibly read your articles every single day.

MarketingTitan.com has an alexa.com ranking of: 171,746 best ranked website out of millions of other websites.

Let’s now take a look at another author.. (all random)

Joy H Gendusa (www.postcardmania.com) Writes a great deal about postcard campaigns, direct mail campaigns and is quite good at it as well.

If we take a look in Google/Yahoo/MSN to see how many times we can find “Joy H Gendusa”, the numbers would look like this…

There are over 13,800 web pages listed within Google with the name “Joy Gendusa”.
There are over 24,000 pages listing in Yahoo
There are over 4,800 pages listed in MSN

In only 3 search engines, “Joy Gendusa” is found 42,600 times!

PostcardMania.com has an alexa.com ranking of: 76,065 best ranked website out of millions of other websites.

Again, it begs the questions, wouldn’t you like it if that was your name at the bottom of those articles with your website right beside it?

You DO NOT have to be a professional writer to start writing. In fact, when I started writing, my grammar was so bad, people would actually call me to guide me through my articles and point out the mistakes within them. The point is, people still called. Now thanks to my editors, my writing skills are improving a great deal.

Don’t be shy. Just start somewhere and don’t stop. Before you know it, you’ll be writing 2-5 articles a week and won’t be able to stop. That is when the true power of your promotion will start kicking in.

Just for people who want to know…

Let’s take a look at my success as a writer. If you were to search for my name within quotations like so “Martin Lemieux”, here are the results you would find. (In quotes to narrow down to an exact match)

There are over 65,600 web pages listed within Google with the name “Martin Lemieux”.
There are over 32,300 pages listing in Yahoo
There are over 17,600 pages listed in MSN

That is over 115,500 “registered pages” online that have my name on them. Just remember as well, I haven’t submitted an article in over 2 months due to illness. Only a fraction of those aren’t me, they are someone else. Again, I ask the question… Wouldn’t it be nice if that was your name and your website was right beside those tens of thousands of pages?

Just for curiosity, if you do a search for Martin Lemieux without the quotes within Google, you will get around 1,040,000 pages found. When I started out, those search results weren’t even close to that, maybe even 10% of 1,040,000 because of “Claude Lemieux” & “Mario Lemieux” two famous hockey players.

Does something like this happen over night? Absolutely not. In the last 4 years, I’ve been able to write around 70-80 articles in total! That’s it. There are writers out there that have personally written over 1000 articles in a matter of years.

What else can you do to increase your popularity? Accept articles from other authors of course! Why not share your success with others. Doing so will only increase your credibility online and increase your visitors a great deal. Not only will authors talk about you, your website will increase every time you list another authors article.

Why do you think that many of the article directories world wide get the most traffic on average beyond the Gorillas like Google, Yahoo, Ebay, etc? They all have one thing in common, they’re creating a community of people writing their hearts out and exposing their business further online.

In Conclusion:

If you’ve ever doubted why people write articles, think again. The internet favors the bold, the ones who are not afraid to speak their mind and put their thoughts in digital format get rewarded. More and more authors who have written actual books are now writing for the internet to get more sales for their books. It’s a proven fact that unique content is king and so are your thoughts.