So which is the better option, pay per click listings or working towards strong natural listings? This answer depends on you and what you want to achieve in the long run. From my point of view, I would look at using both methods of optimisation with a technique that changes as time progresses. Let me explain?
For those who are not quiet sure what pay per click listings are, they are the listings that appear before all the natural search results for a particular search. To appear in those positions, a set amount must be paid for each time a user clicks on your link. For the website owners who have just built a new website or have a very low search engine visibility, ppc is a great option to get your website indexed and to start receiving quality traffic, provided you have the necessary funds to cater for all the clicks. Daily budgets can be set so you do not overspend on your ppc account.
What about achieving a strong presence in the natural listings? This is a very important point not to overlook. The most obvious reason being is you do not have to pay for each time someone clicks on your link. Pay per click is the fast and easy option however, over a long period of time the amount of money spent can add up to a large sum. So it would be very wise to take on search engine optimisation for your website to achieve those strong natural listings.
As time progresses and your website starts to built a strong reputation within the search engines, pay per click optimisation spends can be cut for the keyword phrases where you are at the top of the competition. If you are satisfied with your incoming traffic from the natural listings, then pay per click optimisation can be stopped completely. In my opinion, I would recommend to continue running ppc listings for those keyword phrases where a strong presence has yet to be made in the natural listings.
To recap, until a strong search engine presence is made in the natural listings, pay per click optimisation is strongly recommended. As time progresses and your website gains more popularity within the search engines, ppc optimisation spends should be reduced or can be stopped. At this stage, your focus will be primarily on keeping your natural listings at the top of the competition and seeing that it has all paid off in the end.
David Touri works for SEO Sydney, providing search engine placement services to companies in Australia and overseas. He is currently working on the Female Vibrators website, the Mens Sex Toys website, the Strap On Sex Toys website, the Gay Sex Toys website, and the Indonesian Girls website.
Source: High Quality Article Database - 365articles.com
May 30th, 2006 at 12:00 am
Many people who have websites are not totally up to date with what is considered to be search engine spamming. Having worked on search engine optimisation for a few clients, I have come across websites that are using spam techniques to help elevate search engine rankings. When I confronted clients about this, they honestly did not know they were using a form of spam nor did they realise the consequences if detected by the search engines.
So what is search engine spamming? A simple definition would be; deliberately designing website pages that offer poor and irrelevant content, and are used to trick search engines into ranking the content highly for inappropriate search results.
People tend to use spam as a way of attracting as many visitors to their website. When caught by the search engines, this will result in a major setback to business. Websites will be blacklisted from the search engines and chances are they will not appear in the index for a very long time.
Not sure if you are spamming? Below are a few common forms of spam techniques that you should avoid.
Doorway Pages ? Optimising a single webpage to perform exceptionally well in search engine ranks for a group of keyword phrases (keyword stuffing on the webpage). Once a user clicks on the link, they will be automatically redirected to a completely different website.
Invisible Text ? Using text that is not visible to the human eye (having the same colour text as the background colour). The invisible text will usually contain a large number of keywords (keyword stuffing).
Link Farms ? Joining community websites that provide large volumes of irrelevant links to your website.
Along with other forms of spam, these techniques should be avoided at all costs. If you are not sure whether your site uses some form of spam, then it would be best to contact a search engine optimisation specialist before it could result in your website being blacklisted.
Past clients who were using some form of spam and were not aware of it, had taken a big loss by having their website blacklisted in some search engines. The road to recovery can take very long and it is one that no one would like to follow. Be cautious!
David Touri works for SEO Sydney, providing search engine placement services to companies in Australia and overseas. He is currently working on the Female Vibrators website, the Mens Sex Toys website, the Strap On Sex Toys website, the Gay Sex Toys website, and the Indonesian Girls website.
Source: High Quality Article Database - 365articles.com
May 29th, 2006 at 12:00 am
Selecting keywords to drive website traffic to your site is a very crucial point in search engine optimisation. Many people believe selecting keywords with the most searches will get them the desired ranks and traffic they wish to have. Unless you already have a well established website within the search engine ranks, selecting keywords with a high number of searches should be avoided. These sorts of keywords will usually mean that there is a large number of competing pages, which in turn means it will be extremely difficult to achieve high ranks.
Due to a large number of competing pages for generic terms, optimisers should focus on selecting keywords that have a reasonable amount of searches and a minimal amount of competing pages. The key is to focus on a small list of keywords, say 20 to 30, and then once a strong presence has been made for those keywords the list can be expanded to include slightly more generic terms.
Having said that, selecting keywords with less search numbers doesn’t necessarily result in less visitors to your website. Search engine users these days tend to refine their searches to more specific keywords since they are given a broad range of websites when they use the generic terms. For example, if you have people wanting to buy a car, most search engine users will enter the phrase ?buy car?. Once they are given a wide range of websites to choose from, they will in most cases change their search to include a car model type. For those who have optimised for the more refined phrases, the more likely they are going to get an interested buyer.
For those of you who are looking for a good keyword tool, Wordtracker and Overture is a good place to start. To determine the number of competing pages for a keyword phrase, enter that phrase into a search engine and look at the number of pages indexed. As a rule of thumb, I always tend to select keyword phrases that have less than a million pages indexed in Google or Yahoo.
With all that in mind, provided you target selected keywords that have a reasonable amount of search numbers and a minimal amount of competing pages along with proper optimisation practices, you should be able to achieve a strong presences in search engines over a period of time.
David Touri works for SEO Sydney, providing search engine placement services to companies in Australia and overseas. He is currently working on the Female Vibrators website, the Mens Sex Toys website, the Strap On Sex Toys website, the Gay Sex Toys website, and the Indonesian Girls website.
Source: High Quality Article Database - 365articles.com
