Art Of Website Marketing
Link Popularity is an ongoing “Off-Page” Optimization of your website. The basic idea behind link popularity is that high quality web sites tend to have more links pointing to them then low quality sites do. The recent algorithms of the search engine crawl or spider deeper into the links present on your website to further judge their relevance and determine their rank.
Building link popularity has become a science in itself that requires great deal of analysis and tactics. The phenomena also naturally grows the user base of the website by rendering the site extremely worthwhile to visit for a wholesome information on a subject with user-friendly navigation, which in turn, further advances the ranking of the website across the search engines equally naturally.
The process may involve extending the content of the website, submitting/ purchasing/ renting links, enlisting in online directories and many more techniques. The many types of Link Building includes One Way Link Building or Theme Based Link Building, Reciprocal Link Building, 3 Way Link Exchange, FFA links through forums/ blogs and Press Releases.
FFA Links
FFA is abbreviation for “Free For All”. What we are dealing with here are not the FFA pages which were popular several years ago. We are discussing about FFA links through forums here. It is a very interesting and innovative means of spreading the link of your web pages across web to qualified visitors, indulging in casual or serious discussions in those forums.
With increasing use and exposure of Internet amongst users, the concept of discussion forums and blog entries is fast catch up the attention of both the users and the companies. FFA Forums attract attention of a lot of internet users as they give them a platform as well as an opportunity to discuss their problems, seek advice as well as offer solutions/ logics to given problems, on a topic of interest. The number of forums is swelling day by day.
These forums present us an interesting tool to build external inbound links and kick SERP rank. We realize that a couple of links in a forum may be fruitless, but hundreds of such links posted in different FFA forums may do the trick! Accordingly, our dedicated team consistently engages in discussions in topics strictly related to you, comes up with shrewd comments for submission to hundreds of such forums, intelligently carrying URLs to your relevant web pages and hence contributing to Inbound Link Building.
Reciprocal Links
Reciprocal Link Building is one of the most exercised and traditional tactics of search engine optimization. It entails two way link building wherein two websites agree to link each other. Reciprocal links are also known as Link Swaps, Link Exchanges and Link Partners.
Reciprocal link building is an appealing way to invite better attention from search engines as well as funnel in traffic from each other’s websites. This also ensures the nature of traffic more specific and filtered when arriving from another website of relevance. However, narrowing down to and acquiring only quality reciprocal links is the challenging part of the job that can make or break the success story of this link building strategy.
Theme Based Links Development - One Way Link Building
Inbound One-Way Theme Based Link Building is considered the best means to build popularity as it simulates the natural link building, i.e., links people create in their favourite folders because they found a link they liked in connection with their theme of search. These links are as difficult to obtain as they are important for the healthy top search engine ranking of a website. The latest algorithms of search engines have included these links as a solid criterion for ranking websites on Search Engine Result Pages (SERPs).
These links also ensure natural growth of user base as these links enrich the content of your website rendering it more wholesome for a visitor searching on a particular theme. As a result, your website receives visits via bookmarks, links and direct type-ins at the address bar, which renders you the content and status necessary to not only be ranked exceptionally well, but also have visitors that want to visit your website irrespective of what the search engines say.
3 Way Links Development
To have a three -way - link development, we use our own domains for the benefit of our clients. 3-way link building is a means to invite more visitors to several websites through a single website. Webmasters describe this arrangement as “the real silver bullet.” The arrangement is simple. For instance, an article of site A, which is your site, is linked to a similar article at site B which links back to site A’s index page from site C’s index, where in site C is owned/ influenced by site B only. In each link every site involved get a one-way link. And, this can be set up in any field of interest, photography, fishing, shopping, Internet or anywhere where articles would appear.
To know more in details, visit this site: http://www.tsoftindia.com
Source: High Quality Article Database - 365articles.com
August 3rd, 2006 at 7:23 am
Design and build your own websites - what are your options?
By: Mary Magdalene Chia
For those who are considering designing and building your own websites, especially the beginners, there are several options you have.
Option 1 - : The easiest way is to hire a web designer to do it for you. This option is good for those who have no knowledge of website design and website building, and for those who don’t have the time to do it themselves. Of course, the professional web designer will deliver good and well designed website that cater to your need.
However, not many individual would use the service of a professional web designer which comes with hefty fees. On top of that they also charge additional fee each time they are required to redesign, to edit, to touch up, or to add more content etc to improve the website.
You have to let them know exactly what are your requirements and provide them with whatever information you want to put in the website, otherwise, the completed website might not be to your liking. Another little set back is you have to stick to the time schedule of the ,web designer,. If they are too busy or short handed, your website would be delayed.
A cheaper option is to hire non professionals, someone who knows how to ,design and build a website,. There are some part-timers and college students who would do it for less to earn some extra pocket money. You may be surprised, some of them produce good quality websites.
Option 2 - Free websites: Some sites offer you to build free website when you sign up their free membership, but your website address would have to be attached to the site’s name and shown as a sub-sub-page which reads like this: www.whatever-free-site.com/member/your-domain-name/ instead of the normal: www.your-domain-name.com. If you can live with that, it’s okay.
Because the site is providing free service, there is no financial income. So, there is always a danger that the company might close down one day or suddenly decides not to provide free service anymore and starts charging ridiculous fee. Even if you can move to somewhere else, you would lose all those important inbound links that you have built to your site. (their site actually.) AND if anything suddenly happen to that site, you will lose everything you have built there. Your time and your effort would be wasted. You can’t even complain since it was a free service.
There are websites that offer you free websites design. And what free website design do they provide you? Some pre-design website templates to choose from, where you simply have to fill in the details like your header, the navigation buttons and the main content. That’s good, right? Well, actually there are strings attached. First, you have to sign up their domain name registration and web hosting service packages. And you to have pay for yearly membership to maintain it. Actually, it is not really free when you have to pay for something packaged in like this.
Option 3 - Learn HTML: that’s the basis of website building. Just go to any search engine and type “HTML tutorial” and you will find many websites that offer free HTML tutorial courses for you to learn. However, not everyone are cut for learning and using HTML codes to build your own website because the whole process is tedious and troublesome.
Option 4 - Use HTML editor: This fills the shortfall of option 3 above. Yes, there are some great HTML editor software like Dreamweaver or Microsoft Front Page that will help you ,build, your own ,websites,. Using these software makes building websites easy - like using a word processor. Of course, they also come with a great price tag. And if you are not so techie, you would have to spend some time to read and learn the tutorials or look up the help topics on how to use these great tools.
Option 5 - Use website templates: If you don’t have any flair in designing, don’t despair. You can always use website templates and build great looking website. There are many websites offering pre-designed website templates to help you building websites. Well, these good great looking website templates with lots of choices and options are often pricey.
You may also get the cheaper templates or if you can even find some free ones. But the design of these cheaper or free templates are often too simple and rigid, some have limited font style and font sizes. Some even limit the amount of text you can feed in! You can’t do very much with it.
Whatever templates you get, they are just templates. You still need to use HTML codes or any one of those HTML editor software in order to create your websites.
Option 6 - Buy “How to ,design and build websites,” books and learn. There are many books written on this subject and some are really good. You can find one at http://www.108diywebdesign.com.
You should check and compare the price and the quality of these books. Some author likes to write long passages and dwell deep and lengthy into various topics. You probably would not want to spend your precious time to read some two to three hundred pages before you can get even started.
Also, be wary of what ebook you are getting; some are actually edited version of tutorials on the how to use the HTML editor like Dream weaver and Microsoft Front Page. don’t be caught - After you have paid for the tutorial, you have to pay again to get these HTML editor.
So, there you are, the 6 options for you to choose to ,design and build your own websites,. There are more options if you search on further. What’s the criteria you are looking for? Is it?
(1) the price? - how much are you willing to pay for it? Is it worth it?
(2) the time factor? How much of your precious time that you will spend?
(3) the overall benefits and the result? Are you getting what’s worth for you money and you time?
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About the Author
Mary Magdalen Chia is the author of “How to design and build your own websites”.
It is written for anyone who wants to design and build websites in 8 hours.
with simple, easy to follow step by step guidelines.
To learn more, visit: http://www.108diywebdesign.com
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Source: High Quality Article Database - 365articles.com
August 1st, 2006 at 7:23 am
A Traffic /Hit Echanges is an advertising medium where if you aggree to look at the ads of others then they will see yours. Not ads actually but your website. From the psychological standpoint all the other sites are already involved with something so why would they sign up for something you are advertising but you can choose the category of the type of sites you will be looking at and the type of people who will be looking at yours. For example if your site was selling appliances then in the category section, when setting up the details of your site, you would choose shopping.
Plus even if they are involved with something already they still might like to look at other possibilities. I’ve noticed that most Interent Marketers are all involved multiple streams of income. If your website copy is good then people will look past the landing page, which this also pertains to free classified sites and FFA site is if your headline is good enough to grab people attention then the likelihood of positive results are even greater.
Now a lot of people may be saying that these exchanges are as useless as FFA sites but I have seen a lot of marketers who are making full time income’s on the Net using these Exchanges and these people will only make use of advertising that are producing results. In their earlier days a lot of people would just keep IE running displaying these other sites but nowadays you have to view a site for anywhere from 10 seconds to half a minute then click on a specific image in order to advance to the next site. This way the exchanges know that somebody is actually viewing these sites on their network, not using some software that automaticall surfs for them.
Now there are still ways to use these Exchanges and get results without having to shell out any money for the purchase of credits. I use a tabbed Browser that I got from a freeware site and I have a different Exchange on each tab. Sometimes I may have a dozen or more exchanges running at the same time. The way i do this is after one exchange asks me to find a certain icon and I click on it i then tab one over and do this on the next eaxchange. I think one night I actually earned apriximately 400 credits per exchange on 4 different exchanges. This only took a few hours but I had nothing else going on at the time.
Now on a few exchanges that i though were pretty effective I have purchased extra credits which are not expensive at all. maybe about $10 for 1,000= credits which if the exchange had a 5:1 ratio would translate into 200 displays of my site which can be a lot cheaper than PPC.. I also want to add that if your Webpage has a good design that invites viewers want to get more information then those 200 displays of your site could turn into 20 to 40 people wanting to be added to your list of subscribers, or shoppers, or future clients and if they like your site then they may tell others thus creating a viral effect.
If you want to find out who the best Exchanges are of the week on a weekly basis then subscribe to the HitexchngeNews. If you want to find out about a good Browser then email me and I’ll reply with my opinion.
Source: High Quality Article Database - 365articles.com
