Viral Marketing and How it Can Benefit You!
What is viral marketing? Simply put it’s an extremely powerful advertising technique that spreads like a virus thoughout different markets, consumers, via the internet by use of other webmasters, hosts, and general PC users and asa result creates exponential growth to a company’s Web site.
A marketing technique that induces Web sites or users to pass on a marketing message to other sites or users,creating a potentially exponential growth in the message’s visibility and effect.
A good virus campaign is capable of Giving away valuable products, services or content, Provides for effortless transfer to others, Scales easily from small to very large, Exploits common motivations and behaviors, Utilizes existing communication networks, and Takes advantage of others resources.
In Spreading the virus the real workers are the webmasters, hosts, and other PC users all over the internet who actually get the job done, and it’s the result of this hard work when the real effects of what true viral marketing is, shines through. Although powerful as it may be there are core components that constitute every successful viral campaign.
Viral Marketing ebooks are among the most commonly used vehicles for carrying viral messages and campaigns mainly because of the ease of implementation, efficiency, and cost effectiveness (free almost anywhere) being among some of the most favorite of reasons. Ebooks are the pioneers of marketing informational products and no matter whatever else evolves will never lose their place as such.
The creators of any viral marketing campaign have an obligation to their recipients to be unique, informative and/or entertaining, and if possible create a definite value by solving a problem. Anything less is blatant advertising (useless babble) and may be immediately discredited as such. The leave-behind message should connect with the target/intended audience or provide a meaningful call to action, if it doesn’t then it was a lot of wasted effort.
If your viral goal is to generate awareness, affinity, and /or sales, remember Relevancy. A campaign that is inconsistent with core brand attributes or doesn’t map to existing marketing objectives, will fail, and like wise if the key messages or implementation don’t connect with the target audience, it will fail.
Avoid these Potential pitfalls when creating a viral campaign: Incompatibility with brand, Doesn’t map to marketing, objective, Irrelevance to target audience, Lack of sustainability or measurability, Unrealistic expectations.
There are no guarantees that your viral campaign will succeed. The seed must be a strong concept (something captivating, interesting, problem solver, of good quality) in order to germinate, and once it does, it must be fed (the feeders are your recipients) in order to grow to its fullest potential.
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Viral marketing techniques you can use to increase your traffic
Viral marketing is one of the newest and most powerful ways to market your product or your Internet service. With Viral marketing strategies you can increase your web traffic tremendously with minimal effort.
I am going to show you several ways to market your product virally.
Viral marketing is all about giving away your own free product, ebook, article, software, or service along with your ad copy. Then your website or affiliate links are embeded into the content and take the visitor back to your website.
In turn, recipients of your free product are allowed to pass it along to their own clients, prospects, visitors and others as a freebie. This multiplies your marketing with less effort.
Here are some VIRAL MARKETING techniques you can start using right away.
Give a way a free ebook to your website visitors. Include a nice full-color ad for your most popular product line with links to your website and email. Tell your visitors to share copies of the ebook with their own site visitors and other contacts. Do a search for viral ebook compilers and you can find one quickly.
Many affiliate programs will give you free viral ebooks that you can use to insert your own affiliate links into. When your web surfers download, read these ebooks, click on the links, and make purchases, you make cash.
Provide a trial or “lite” version of your software with your website visitors as a freebie. Don’t forget to include that ad for your most popular product line with links to your website and email.
And tell recipients to share copies of the software with their own site visitors and other contacts. For help creating software, hire help from online bid sites like Elance.com.
Offer to host small business web sites on your server at no charge. In exchange, place your own banner ad at the top of the site for viral marketing. You can setup a fold for their site and they can choose their own domain name and have it redirected to that folder.
Design your own website or other templates, include your own marketing information on them and give them away as free downloads or as an electronic package. Grant permission for recipients to pass them along. Encourage them to do so.
Write articles about your industry. Include your website and contact information in the byline and grant permission for others to publish as long as they keep the byline in tact.
You can also use article submission service to do this as well.
Then people can use your contact on websites, in ezines, newsletters and other places where once again, viral marketing will speed the spread of information about your business.
Set up a Discussion Board on your website with your banner ad attached at the top. And invite others to link to it and use it for their own sites. Make sure that you will maintain the discussion. You can also post on other boards with a link back to your board.
In summary, by using viral marketing strategies, you can reach out all over the Internet with much less effort. See which methods work best for you and repeat them as often as needed. Keep persevering.
Using Viral Marketing To Draw An Endless Stream Of Targeted Traffic To Your Websites
It has to be one of the most simple yet powerful internet marketing & branding tactics – viral marketing. Done right, it will draw laser targeted prospects to your websites & products. It will brand you as an expert in your niche. It will explode your list. And yes, it will do wonders for your bottom line too.
In this article we’ll explore viral marketing – what it is and how you can get viral today.
What Is Viral Marketing?
Simply, viral marketing involves giving away something of value to a targeted audience – and allowing others to do the same. Hence the free product (branded with your website details/name) spreads through the internet world, like a virus.
If your free product is valuable to the end user and is attractive enough for “authority sites” to promote, you may well find that you get a FLOOD of targeted visitors to your websites – without paying a cent.
Some Examples Of Viral Tools
Here are some potent ways of using viral marketing:
- Create a free eBook with solid content that attracts your target market like a magnet. Make sure that you really go overboard with providing superb information (or don’t even bother). Release the eBook to authority sites, forums and other places where you can submit viral eBooks. There are many places online that will let you do this (type in “submit free eBook” in Google and get your eBook out there to as many places as possible). You can easily create an eBook without even writing a word of content by using private label rights – compile the content into an eBook and make it viral. You can edit the PLR content with your own website/affiliate links. If you’re using this tactic try and make your eBook unique by adding your own content into the PLR version.
- Have software developed that solves a problem for your prospects and give it away. If you cannot develop software because of the expense or lack of knowledge then consider acquiring private label rights to existing software and rebranding it.
- Write articles & submit them to directories, ezines & authority sites. Articles remain one of the best ways of launching a viral campaign. Quality content is quickly picked up by hungry webmasters that may have tens of thousands of targeted prospects to showcase your articles in front of.
- There are several other strategies of getting viral traffic too – releasing master rights products, offering free memberships, blogging and videos to name a few.
Viral marketing has been one of the most essential marketing weapons for many successful entrepreneurs and companies alike. Hotmail owes its success to a ground-breaking viral marketing campaign.
Many gurus have also used this strategy to entice prospects with a free product and back-end sell to them – again and again.
It works. It’s free. Isn’t it about time you added viral marketing to your internet marketing strategy portfolio?