2 Amazing Viral Marketing Examples
There are many ways that viral marketing can produce huge return on investment for a person or company. It all lies in the way the marketing campaign is handled. Below are 2 viral marketing examples that are a sure fire way to win over your audience.
Of the viral marketing examples provided in this article, you will notice a common thread between them. They both rely on “keeping it real” to the audience. The main goal to the viewer is to find out information that is entertaining and often times funny.
Viral Marketing Video:
The first of the viral marketing examples is a viral marketing video. If you choose to go this route, you will need to make sure you follow these tips carefully. Your brand should be noticeable on the video, but how do you do it without coming on too pushy or gimmicky? Most people show it at the beginning of the video and at the end of the video. Some people actually choose to chow it once either at the beginning or the end. If you choose to show your brand once, it should be at the beginning of the video.
When you put your brand at the beginning of the video, the viewer is paying attention. This is because they are waiting in anticipation of a video. Their eyes are glued until that video ends. Once it ends, you will have a large percentage that will just click off.
So the question then becomes, well, why do people put it at the end? There is still a percentage that does not click off until the reel stops. Also, you might be able to squeeze in the brand before they click off. Moreover, there are even people who might love the video and say, “who did that?” it really just depends on the type of person you are dealing with. In fact, this is one of the hardest points about viral marketing examples; each one applies differently.
Viral Marketing Through Affiliates:
In this time, more people are starting to affiliate with one another. This is another one of the viral marketing examples that are given in this article. Take for example an online retail store that sells Product A. To increase sales, they want to start affiliating themselves with people in the general products genre. During this time, they will link to the other sites and provide their affiliates with a banner, clicking ad, etc.
This is one of the best viral marketing examples because it creates a good scenario for both parties. If the affiliate brings business to the retail store, the retail store will pay a commission of sale to the affiliate usually no more than 5% of the sale. This margin does not affect the online retail store very much, yet it is a very cost effective way of advertising.
Viral marketing examples can be found all over the internet in different forms. Some great information on viral marketing and additional viral marketing examples can be found below.
3 Steps to a Viral Marketing Campaign That Never Dies
A long lasting viral marketing campaign is one that will be in the minds of many people for an indefinite amount of time. How do you accomplish such a feat? Keep the information fresh! The key to an effective viral marketing campaign is not only to create something that people will not push over, but to keep the information fresh and not glanced over as the same thing. Catch people’s eye and they will pay more attention.
Keep the information fresh by first addressing what people are looking for. Continue to evolve in your message. People change and so do ideas. Do not stick with just one idea. Branch out and show diversity. Although one of the viral marketing campaigns might have proven good, it will circulate over and over, but people will expect more. Keep them coming back for more by giving them a reason. If you have people hooked, continue to deliver. Do not just go for the gold once.
Make your viral marketing campaign multi tiered. Do not just choose one segment to focus on such as viral video marketing, reach out into all areas of viral marketing. The most effective viral marketing campaign is the result of people recognizing the viral marketing campaign features on all social networking sites and areas of interest.
Create a sequel appearance. Leave it open having the viewer ask, what next? You want to make people come back so leave them hanging on some aspects. Please your audience, but do not over deliver.
Brand, Brand, Brand!
If you have not guessed it, the keyword here is brand. Create a brand through viral marketing. Branding is possibly the most important part of any form of advertising. You want your audience to associate with your brand. A brand is not simply a logo or a saying. It is the combination of many aspects including logo, design, slogan, product, delivery and recourse. As you may have guessed, a brand is not developed over night.
It takes time and effort to get a brand known and recognized outside of marketing efforts. When you utilize branding in a viral marketing campaign, you are essentially building your companies profile. It is necessary to take the appropriate steps in order to make sure the image you get is the response you were looking for. The adverse response to branding is negative branding. This is actually worse than having no brand at all.
A viral marketing campaign should be handled very delicately, especially if first introducing it to the market. Be aware of competitors and their viral marketing techniques. By doing so, you may be able to hedge off some of their efforts and use them as a positive reinforcement to your campaign at no extra charge. Be smart and thorough with the viral marketing campaign and the return on investment will be more than you would have expected. Utilize the tips above and you will have continual success.
What is the Power of Viral Marketing?
Like a super hero in the sky, the power of viral marketing will always prevail. In the past, many people viewed viral marketing as a nonsense marketing strategy that could not produce results and was a waste of money. This is the farthest from the truth today. Today, the power of viral marketing rests in the hands of many. With the internet as popular and resourceful as it is, many people have turned a profit on this once laughed at concept.
Viral marketing is a word of mouth strategy that has been adapted for the internet. The first concept of work of mouth is a long lived strategy by traditional marketers for decades. Word of mouth is more powerful than a television ad and a radio ad put together. What makes word of mouth so strong is the fact that a person is relaying the information, typically someone the person knows, that is not bias in relation to the company or product.
The power of viral marketing grew when the word of mouth concept was translated to the web. After the first initial Hotmail.com ads appeared in the emails, it was up from there. Hotmail.com was one of the revolutionary leaders in the quest for the power of viral marketing. They gave birth to the viral email marketing strategy.
What is the Largest Power of Viral Marketing?
Of all viral marketing strategies, blogs, interestingly enough, are the leader in viral marketing. The concept of the blog went from small little website with a teenager whining about their life to multi-million dollar companies establishing them for page rank and click through. This viral marketing strategy has been used successfully time and time again. As expressed before, this is the largest power of viral marketing.
A well maintained blog will have posts every day or every couple of days. It used to be that people maintained blogs because it was a hobby and something to do. Others just did it because they felt like someone was listening to them and you can always find someone to listen online. Lately, it has become a cash cow for a lot of different people. The age range on blogging income is drastically skewed. The age range on blogging ranges from around sixteen years old to late sixties. This is not to say that younger and older alike cannot blog, but the sheer difference in ages shows it is for everyone.
Whichever strategy or program you decide to use, the power of viral marketing will be right behind you. Marketing your brand will seem hard at first, but will later dissipate in anxiousness the brand gains popularity and becomes viral. It takes only a few people to get the buzz going and soon enough, you will have a bubble created around your brand. It is important, however, that your brand is portrayed as you want it to be. Let it be known that once you create a brand, it is hard to change it. Learn more about creating brands by following the links provided.